‘Fire of Zamani’ crooner, Panshak Zamani, (Ice Prince), has lost the chance of being made the brand ambassador of Unity Bank, a leading bank in the Nigeria with a huge presence in the northern part of the country.
An official of the bank who was part of the negotiating team, confirmed that the bank had concluded plans to make the Jos, Plateau State, born rapper its ambassador because of his rising hip-hop brand and mainstream appeal but that things fell apart when Ice Prince demanded for the sum of N300 million as sign on fee and that did not go down with the stakeholders of the bank, who felt the young man was just being greedy to make such demands.
We hear that the bank has is now in talks with Kogi State born actor, Joseph Benjamin who is also very popular in the North and that very soon, Joseph could become Unity Bank’s brand ambassador.
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